Phrase by 'Leo Burnett'
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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Author: Leo Burnett - American BusinessmanYou , Better , Good , Advertising
I regard a great ad as the most beautiful thing in the world.
Author: Leo Burnett - American BusinessmanWorld , Great , Beautiful , Most Beautiful
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Author: Leo Burnett - American BusinessmanYou , Yourself , Good , Today
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Author: Leo Burnett - American BusinessmanGood , Hands , Fool , Genius
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Author: Leo Burnett - American BusinessmanNew , Words , Advertising , Pictures
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