Phrase by 'Leo Burnett'
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Author: Leo Burnett - American BusinessmanMind , Good , Information , Advertising
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Author: Leo Burnett - American BusinessmanLook , Simple , Fun , Memorable
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Author: Leo Burnett - American BusinessmanYou , Stars , Reach , Reach For The Stars
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Author: Leo Burnett - American BusinessmanNew , Words , Advertising , Pictures
Too many ads that try not to go over the reader's head end up beneath his notice.
Author: Leo Burnett - American BusinessmanGo , End , Head , Try
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Author: Leo Burnett - American BusinessmanMoral , Very , Advertising , Dishonesty
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Author: Leo Burnett - American BusinessmanGood , Far , Advertising , I Have Learned
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Author: Leo Burnett - American BusinessmanNothing , Opinion , Product , Advertising
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Author: Leo Burnett - American BusinessmanLife , People , Great , Curiosity
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Author: Leo Burnett - American BusinessmanYou , People , Will , Advertising
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