Phrase by 'Leo Burnett'
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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Author: Leo Burnett - American BusinessmanWork , Dreams , Product , Advertising
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Author: Leo Burnett - American BusinessmanPeople , I Am , Death , Boring
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Author: Leo Burnett - American BusinessmanIdeas , Think , Respect , Creative
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Author: Leo Burnett - American BusinessmanYou , Just , Art , Without
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Author: Leo Burnett - American BusinessmanHeart , Business , Ability , Advertising
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Author: Leo Burnett - American BusinessmanYou , Yourself , Writing , Business
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Author: Leo Burnett - American BusinessmanBusiness , Purpose , Service , Advertising
A good ad which is not run never produces sales.
Author: Leo Burnett - American BusinessmanNever , Good , Run , Sales
Plan the sale when you plan the ad.
Author: Leo Burnett - American BusinessmanYou , Plan , Ad , Sale
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Author: Leo Burnett - American BusinessmanGood , Boss , Advertising , I Have Learned
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