Phrase by 'Simon Mainwaring'
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A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
Author: Simon Mainwaring - BusinessmanWant , Way , Loyalty , Customer
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.
Author: Simon Mainwaring - BusinessmanTime , America , Society , Change
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Author: Simon Mainwaring - BusinessmanTrue , Challenge , Consistency , Wake Up
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Author: Simon Mainwaring - BusinessmanBest , Community , Today , Business
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
Author: Simon Mainwaring - BusinessmanWork , Listening , Will , Community
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Author: Simon Mainwaring - BusinessmanPrinciples , Brand , Embrace , Marketing
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