Phrase by 'Simon Mainwaring'
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When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Author: Simon Mainwaring - BusinessmanJob , Service , Positive , Gratitude
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.
Author: Simon Mainwaring - BusinessmanDoing , Build , Reputation , Inspire
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
Author: Simon Mainwaring - BusinessmanThinking , Great , Political , Democracy
Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.
Author: Simon Mainwaring - BusinessmanNeed , Government , Partner , Partnerships
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Author: Simon Mainwaring - BusinessmanResponsibility , Society , Rest , Action
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Author: Simon Mainwaring - BusinessmanLook , Thinking , Trust , Hope
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Author: Simon Mainwaring - BusinessmanWork , Good , Responsibility , Positive
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
Author: Simon Mainwaring - BusinessmanCare , Society , Environment , Employees
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
Author: Simon Mainwaring - BusinessmanNeed , Us , Media , Social Media
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.
Author: Simon Mainwaring - BusinessmanYou , Service , Leadership , Employees
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