Phrase by 'Ruth Reichl'

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You don't want to give people what they want. Give them something that they didn't know that they wanted.

Author: Ruth Reichl - American Chef
  You , People , Know , Want


I've been to a couple of restaurants in L.A. that were so loud, I left there with a sore throat; you literally could not have a conversation. I think it's very deliberate: There's this idea that somehow it's more fun if there's a roar in the room.

Author: Ruth Reichl - American Chef
  You , Think , Fun , Conversation


I meet people, and we can get past small talk pretty quickly if they've read my books. It's a great shortcut.

Author: Ruth Reichl - American Chef
  People , Great , Past , Small


I think of fiction as the highest calling. I'm kind of addicted to it. It's the thing that has gotten me through all the hard points in my life.

Author: Ruth Reichl - American Chef
  Life , Me , Think , My Life


What does happen in 'Gourmet,' we had eight test kitchens, and at any given time, there were, like, ten or twelve test cooks. And whenever anybody finished something, they would yell, 'Taste!' and everyone would go running towards it, and then taste, and then brutally deconstruct the dish.

Author: Ruth Reichl - American Chef
  Time , Everyone , Something , Go


I learned so much in Laos. I learned that fried silkworm larvae are delicious. I learned how to make ant-egg salad.

Author: Ruth Reichl - American Chef
  Make , How , Salad , Delicious


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