Phrase by 'Michael Schudson'

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Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Author: Michael Schudson - American Sociologist
  Know , About , Will , Sales


Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Author: Michael Schudson - American Sociologist
  Work , Public , Extent , Wonders


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