Phrase by 'Jonathan Ive'
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We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
Author: Jonathan Ive - English DesignerBetter , Easy , Be Different , Pink
There are 9 rejected ideas for every idea that works.
Author: Jonathan Ive - English DesignerIdeas , Every , Works , Rejected
With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential.
Author: Jonathan Ive - English DesignerYou , Work , Father , Nature
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Author: Jonathan Ive - English DesignerSomething , Care , Deep , Design
Our goal is simple objects, objects that you can't imagine any other way.
Author: Jonathan Ive - English DesignerYou , Simple , Way , Imagine
It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.
Author: Jonathan Ive - English DesignerSometimes , Think , Remember , Change
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