Phrase by 'Jonathan Ive'

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The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?'

Author: Jonathan Ive - English Designer
  You , Focus , Talking , Focused


I discovered at an early age that all I've ever wanted to do is design.

Author: Jonathan Ive - English Designer
  Age , Ever , Early , Design


There's no learning without trying lots of ideas and failing lots of times.

Author: Jonathan Ive - English Designer
  Ideas , Trying , Without , Learning


Perhaps I'd like to design cars, but I don't think I'd be much good at it.

Author: Jonathan Ive - English Designer
  Think , Like , Good , Design


What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

Author: Jonathan Ive - English Designer
  People , Care , Respect , Sense


At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

Author: Jonathan Ive - English Designer
  People , Start , Process , Thought


We knew that iMac was fast; we didn't need to make it ugly.

Author: Jonathan Ive - English Designer
  Need , Make , Fast , Ugly


To design something really new and innovative you have to reject reason.

Author: Jonathan Ive - English Designer
  You , New , Something , Design


There is beauty when something works and it works intuitively.

Author: Jonathan Ive - English Designer
  Something , Beauty , Works , Intuitively


A small change at the beginning of the design process defines an entirely different product at the end.

Author: Jonathan Ive - English Designer
  Beginning , Change , Small , Design


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