Phrase by 'John Quelch'
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Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
Author: John Quelch - American EducatorLong , Food , Face , Price
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
Author: John Quelch - American EducatorThan , Rising , Tide , Consumption
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
Author: John Quelch - American EducatorResearch , Trying , India , Brand
The FTC doesn't regulate political speech.
Author: John Quelch - American EducatorPolitical , Speech , Political Speech
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.
Author: John Quelch - American EducatorLong , Drink , Down , Soft
The only thing you need to set up a business school is a warm body and a piece of chalk.
Author: John Quelch - American EducatorYou , Business , School , Body
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