Phrase by 'John Quelch'
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Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs.
Author: John Quelch - American EducatorCare , Mind , Health , Insurance
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
Author: John Quelch - American EducatorDay , Wisdom , Business , Coffee
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
Author: John Quelch - American EducatorYou , Want , She , Breakfast
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.
Author: John Quelch - American EducatorAbout , Talking , Stand , Brand
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Author: John Quelch - American EducatorBeing , Time , Brand , Starbucks
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
Author: John Quelch - American EducatorSociety , Way , Important , Reason
Consumer behaviour changes in a glacial fashion.
Author: John Quelch - American EducatorChanges , Fashion , Consumer , Behaviour
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
Author: John Quelch - American EducatorPeople , Family , Fear , Smoking
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
Author: John Quelch - American EducatorMore , Time , Will , Serious
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
Author: John Quelch - American EducatorYou , Yourself , Order , China
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