Phrase by 'Frank Luntz'
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People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
Author: Frank Luntz - American PoliticianMe , People , Work , Discipline
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.
Author: Frank Luntz - American PoliticianWords , Good , Fire , Evil
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
Author: Frank Luntz - American PoliticianWay , Service , Tears , Right Person
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Author: Frank Luntz - American PoliticianKnow , Understand , America , Business
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
Author: Frank Luntz - American PoliticianPeople , Care , Success , Communication
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
Author: Frank Luntz - American PoliticianLike , Better , Business , Said
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