Phrase by 'Frank Luntz'
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Some people call it global warming; some people call it climate change. What is the difference?
Author: Frank Luntz - American PoliticianPeople , Some , Change , Climate Change
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.
Author: Frank Luntz - American PoliticianBest , America , Respect , Pain
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
Author: Frank Luntz - American PoliticianWork , Words , Explain , Try
Traditional market researchers are cold and calculating and scientific.
Author: Frank Luntz - American PoliticianTraditional , Scientific , Cold , Market
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Author: Frank Luntz - American PoliticianMore , Truth , Story , Than
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Author: Frank Luntz - American PoliticianYou , Say , Problem , Environment
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Author: Frank Luntz - American PoliticianNeed , Because , Open , Winner
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Author: Frank Luntz - American PoliticianScience , Problems , How , Sound
Politics is gut; commercials are gut.
Author: Frank Luntz - American PoliticianPolitics , Gut , Commercials
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
Author: Frank Luntz - American PoliticianLove , Nothing , Emotional , Vacation
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