Phrase by 'Yves Behar'
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When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.
Author: Yves Behar - Swiss DesignerYou , Okay , Apple , Design
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.
Author: Yves Behar - Swiss DesignerBelieve , Things , Finding , Sustainability
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.
Author: Yves Behar - Swiss DesignerWork , Want , Things , Different
What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.
Author: Yves Behar - Swiss DesignerExperience , Business , Knowledge , Design
I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.'
Author: Yves Behar - Swiss DesignerLife , Love , Myself , Teen
Consumers want products that tell stories, have magic, and inspire.
Author: Yves Behar - Swiss DesignerWant , Tell , Magic , Inspire
Design is a tool that either allows us to create new markets or disrupt existing ones.
Author: Yves Behar - Swiss DesignerNew , Us , Create , Design
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
Author: Yves Behar - Swiss DesignerTime , Work , Best , Business
If you don't love something, it's not functional, in my opinion.
Author: Yves Behar - Swiss DesignerLove , You , Something , Opinion
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.
Author: Yves Behar - Swiss DesignerMe , Work , Day , Good
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