Phrase by 'Steve Ells'
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The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.
Author: Steve Ells - American BusinessmanYou , Food , Cooking , Quality
You cannot take shortcuts. We've shown that we can spend more on ingredients, not less, and charge a fair price.
Author: Steve Ells - American BusinessmanYou , More , Price , Fair
When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.
Author: Steve Ells - American BusinessmanPeople , Know , True , Food
I started Chipotle with the idea to create an experience that's fast - and not fast food.
Author: Steve Ells - American BusinessmanExperience , Food , Fast , Create
I use a lot of citrus for seasoning. There's lemon or lime juice in just about everything, and that balances with salt very nicely. Things like toasted cumin seeds for the beans. The use of fresh herbs like oregano and cilantro.
Author: Steve Ells - American BusinessmanEverything , Like , Seeds , Juice
The bottom line - customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.
Author: Steve Ells - American BusinessmanWant , Line , Food , Compromise
Having never taken a business class, the economics of restaurants scared me. I opened Chipotle with the idea that I could step away from it and use it to support my full-scale restaurant.
Author: Steve Ells - American BusinessmanMe , Support , Business , Step
If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That's why the Chipotle model is so important.
Author: Steve Ells - American BusinessmanPeople , Change , Food , Eating
I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation, and pursuing our mission of making better food accessible to more people.
Author: Steve Ells - American BusinessmanPeople , Experience , Food , Innovation
Chipotle is really showing that there's a better way to do fast food.
Author: Steve Ells - American BusinessmanBetter , Way , Food , Fast
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