Phrase by 'Sendhil Mullainathan'

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Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In some experiments, bilingual speakers are asked to read out numbers, first in one language and then midway in another language. They often stumble at the switch, taking many tries before they hit their stride again.

Author: Sendhil Mullainathan - American Economist
  Language , Easy , Hard , Numbers


The amount of resources we put in are disparate. We put billions of dollars into fuel-efficient technologies. How much are we putting into energy behavior change in a credible, systematic, testing way?

Author: Sendhil Mullainathan - American Economist
  Energy , Way , Behavior , Change


Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a five-minute walk to another meeting, 30 minutes at that meeting and then 10 minutes debriefing. Oh, and maybe a quick phone call on the walk to that meeting. The busy are expert at dissection: that's how they make it all fit.

Author: Sendhil Mullainathan - American Economist
  Time , Walk , Busy , Phone Call


The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrific, but it's usually thin. To understand why something is happening, we have to engage in both forensics and guess work.

Author: Sendhil Mullainathan - American Economist
  Work , Nothing , Understand , Problem


January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.

Author: Sendhil Mullainathan - American Economist
  Better , Good , Broken , Economics


Some struggle with medical issues - like insomnia - that make sleep hard. But for many of us, the quantity and quality of sleep come down to a matter of choice. Still, only a few enterprising economists have looked closely at this, and generally, those have assumed that we choose our hours of sleep optimally.

Author: Sendhil Mullainathan - American Economist
  Sleep , Struggle , Medical , Quality


If someone who is poor says, 'I may not have much money, but for me, what's really important is to have a good television so my family can enjoy and watch,' we should be a little careful and recognize that just like we all have individual liberty to make the choices we want, that we not judge too much on that.

Author: Sendhil Mullainathan - American Economist
  Me , Family , Money , Good


There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention.

Author: Sendhil Mullainathan - American Economist
  People , Future , Attention , Hard


As a researcher, every once in a while you encounter something a little disconcerting. And this is something that changes your understanding of the world around you, and teaches you that you're very wrong about something that you really believed firmly in.

Author: Sendhil Mullainathan - American Economist
  You , World , Wrong , Understanding


No one would say, 'Hey, I think this medicine works, go ahead and use it.' We have testing, we go to the lab, we try it again, we have refinement. But you know what we do on the last mile? 'Oh, this is a good idea. People will like this. Let's put it out there.'

Author: Sendhil Mullainathan - American Economist
  You , People , Think , Good


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