Phrase by 'Renzo Rosso'

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In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy.

Author: Renzo Rosso - Italian Businessman
  Someone , Progress , Risks , Fashion


Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

Author: Renzo Rosso - Italian Businessman
  Love , Drive , Lifestyle , Luxury


We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.

Author: Renzo Rosso - Italian Businessman
  Always , Want , Trying , Brand


Diesel is the only example of a casualwear or sportswear company that became a luxury brand.

Author: Renzo Rosso - Italian Businessman
  Only , Company , Brand , Luxury


The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything.

Author: Renzo Rosso - Italian Businessman
  Work , Crazy , Passion , Team


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