Phrase by 'Raymond Loewy'
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The American automobile has changed the habits of every member of modern society.
Author: Raymond Loewy - American DesignerSociety , American , Changed , Automobile
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.
Author: Raymond Loewy - American DesignerLife , Myself , Success , Colleagues
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Author: Raymond Loewy - American DesignerBlack , Happy , Good , Design
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
Author: Raymond Loewy - American DesignerAmerican , Production , Ugly , Products
Between two products equal in price, function and quality, the better looking will outsell the other.
Author: Raymond Loewy - American DesignerWill , Better , Looking , Quality
The automobile is an American cultural symbol.
Author: Raymond Loewy - American DesignerAmerican , Automobile , Cultural , Symbol
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
Author: Raymond Loewy - American DesignerLook , Thought , Planning , Masterpiece
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
Author: Raymond Loewy - American DesignerYou , Being , Start , Without
I alienated the automotive industry by saying that cars should be lightweight and compact.
Author: Raymond Loewy - American DesignerSaying , Should , Industry , Alienated
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
Author: Raymond Loewy - American DesignerLook , World , Like , Break