Phrase by 'Raymond Loewy'

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The American automobile has changed the habits of every member of modern society.

Author: Raymond Loewy - American Designer
  Society , American , Changed , Automobile


My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

Author: Raymond Loewy - American Designer
  Life , Myself , Success , Colleagues


Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Author: Raymond Loewy - American Designer
  Black , Happy , Good , Design


American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Author: Raymond Loewy - American Designer
  American , Production , Ugly , Products


Between two products equal in price, function and quality, the better looking will outsell the other.

Author: Raymond Loewy - American Designer
  Will , Better , Looking , Quality


The automobile is an American cultural symbol.

Author: Raymond Loewy - American Designer
  American , Automobile , Cultural , Symbol


The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Author: Raymond Loewy - American Designer
  Look , Thought , Planning , Masterpiece


I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

Author: Raymond Loewy - American Designer
  You , Being , Start , Without


I alienated the automotive industry by saying that cars should be lightweight and compact.

Author: Raymond Loewy - American Designer
  Saying , Should , Industry , Alienated


The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.

Author: Raymond Loewy - American Designer
  Look , World , Like , Break


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