Phrase by 'Peter Guber'
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In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
Author: Peter Guber - American ProducerTime , World , Today , Action
'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.
Author: Peter Guber - American ProducerGoals , Tell , Win , Key
Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
Author: Peter Guber - American ProducerOwn , Will , Story , Control
The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable.
Author: Peter Guber - American ProducerYou , Experience , Story , Magic
The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.
Author: Peter Guber - American ProducerMan , Business , Struggle , Rain
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
Author: Peter Guber - American ProducerFans , Technology , Use , Turn
The arts tend to be more liberal. There tends to be more social relevance in the arts.
Author: Peter Guber - American ProducerMore , Social , Liberal , Arts
So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together.
Author: Peter Guber - American ProducerYou , Heart , Together , Laugh
Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.
Author: Peter Guber - American ProducerMom , People , Game , Dad
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