Phrase by 'Paul Rand'
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Ideas do not need to be esoteric to be original or exciting.
Author: Paul Rand - American DesignerIdeas , Need , Original , Be Original
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Author: Paul Rand - American DesignerGood , Space , Design , Aesthetic
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Author: Paul Rand - American DesignerArt , Harmony , Living , Copy
I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.
Author: Paul Rand - American DesignerNever , Kind , Different , Handwriting
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
Author: Paul Rand - American DesignerOwn , Mind , Balance , Overcoming
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Author: Paul Rand - American DesignerGood , System , Design , Invention
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
Author: Paul Rand - American DesignerWork , Long , Creative , Artist
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Author: Paul Rand - American DesignerWords , Job , Together , Pictures
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Author: Paul Rand - American DesignerWill , Job , Believe , Company
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