Phrase by 'Parker Conrad'
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College students typically receive marketing offers in the mail from upwards of a hundred companies each year.
Author: Parker Conrad - American BusinessmanCollege , Students , Year , Marketing
Despite the volume of 'junk' mail that students receive each year, companies that have an interest in selling their product to students say direct mailing is a key to their success.
Author: Parker Conrad - American BusinessmanSay , Success , Students , Key
Both in the short-run and the long-run, college students, collectively, have enormous spending power.
Author: Parker Conrad - American BusinessmanCollege , Power , Students , Both
Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.
Author: Parker Conrad - American BusinessmanPeople , Sales , Valuable , Tailor
The battle over Napster has divided musicians and industry officials.
Author: Parker Conrad - American BusinessmanOver , Battle , Industry , Musicians
There are those who say the music industry must adapt to a wired world. They point to the decades-long rise in CD prices, even as manufacturing costs came down, and to data that shows Napster may actually increase sales of CDs by music-hungry customers as evidence that the music industry is simply afraid of a new technology.
Author: Parker Conrad - American BusinessmanMusic , World , Down , Technology
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