Phrase by 'Morris Hite'
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Advertising moves people toward goods; merchandising moves goods toward people.
Author: Morris Hite - BusinessmanPeople , Advertising , Merchandising
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Author: Morris Hite - BusinessmanTime , Short , Free , Challenge
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Author: Morris Hite - BusinessmanTalk , Use , Advertising , Face-To-Face
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Author: Morris Hite - BusinessmanGood , Weak , How , Damn
No agency is better than its account executives.
Author: Morris Hite - BusinessmanBetter , Than , Account , Agency
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
Author: Morris Hite - BusinessmanAbility , Plan , Test , Sound
If you have a good selling idea, your secretary can write your ad for you.
Author: Morris Hite - BusinessmanYou , Your , Good , Selling
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Author: Morris Hite - BusinessmanGood , Talent , Without , Advertising
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Author: Morris Hite - BusinessmanMan , Reading , Woman , Kitchen
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Author: Morris Hite - BusinessmanValue , Way , Important , Memory
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One third of the economy goes through 'QuickBooks' in terms of businesses invoicing other businesses. Each invoice contains a connection between vendors, suppliers, and customers, and also the price of that connection. Representing the payment graph is huge opportunity and something no other company can do. (Aaron Patzer)Affiliated links: In case you want to support this project, you can do it by using these links. There will be no cost to you and they may be a little help to the creativity of this project.
