Phrase by 'Maurice Saatchi'
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If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.
Author: Maurice Saatchi - Iraqi BusinessmanYou , People , Nothing , Nobody
Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.
Author: Maurice Saatchi - Iraqi BusinessmanPoint , Goal , Simplicity , Starting
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Author: Maurice Saatchi - Iraqi BusinessmanBest , Mind , Future , Technology
Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.
Author: Maurice Saatchi - Iraqi BusinessmanTime , Great , Nature , Creativity
America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.
Author: Maurice Saatchi - Iraqi BusinessmanLove , Money , America , God
America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.
Author: Maurice Saatchi - Iraqi BusinessmanAmerica , Dignity , Born , Independence
The Tories win elections when they lead on economic competence.
Author: Maurice Saatchi - Iraqi BusinessmanLead , Win , Economic , Elections
Advertising at its worst will be killed by the Internet. And rightly so.
Author: Maurice Saatchi - Iraqi BusinessmanInternet , Will , Worst , Advertising
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Author: Maurice Saatchi - Iraqi BusinessmanMind , Experience , Thought , Service
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Author: Maurice Saatchi - Iraqi BusinessmanThink , Will , Respect , Intelligence
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