Phrase by 'Marshall McLuhan'

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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Author: Marshall McLuhan - Canadian Sociologist
  New , Say , Result , Technology


We shape our tools and afterwards our tools shape us.

Author: Marshall McLuhan - Canadian Sociologist
  Us , Tools , Our , Shape


The new electronic independence re-creates the world in the image of a global village.

Author: Marshall McLuhan - Canadian Sociologist
  World , Technology , Independence , Village


We become what we behold. We shape our tools and then our tools shape us.

Author: Marshall McLuhan - Canadian Sociologist


Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.

Author: Marshall McLuhan - Canadian Sociologist
  Will , Happy , Politics , Powerful


A point of view can be a dangerous luxury when substituted for insight and understanding.

Author: Marshall McLuhan - Canadian Sociologist
  View , Understanding , Dangerous , Luxury


The more the data banks record about each one of us, the less we exist.

Author: Marshall McLuhan - Canadian Sociologist
  More , Us , Data , Exist


Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.

Author: Marshall McLuhan - Canadian Sociologist
  Always , Beginning , Art , Culture


In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

Author: Marshall McLuhan - Canadian Sociologist
  See , Age , Moving , Information


Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.

Author: Marshall McLuhan - Canadian Sociologist
  Great , Age , Today , Job


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