Phrase by 'Marc Ostrofsky'
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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Author: Marc Ostrofsky - American AuthorPeople , Need , Name , Looking
Domain names and websites are Internet real estate.
Author: Marc Ostrofsky - American AuthorInternet , Real , Real Estate , Websites
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
Author: Marc Ostrofsky - American AuthorSearch , Media , Share , Traffic
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Author: Marc Ostrofsky - American AuthorInternet , World , Small , Advertising
I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other.
Author: Marc Ostrofsky - American AuthorInternet , Two , Money , Business
Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.
Author: Marc Ostrofsky - American AuthorYou , Go , Picture , Customer
There are hundreds of ways to make money using the Internet.
Author: Marc Ostrofsky - American AuthorInternet , Money , Make , Ways
You might call me a tech intermediary. I know how to talk to the people in Silicon Valley and then take that information and explain it to everyone else.
Author: Marc Ostrofsky - American AuthorYou , Me , People , Know
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Author: Marc Ostrofsky - American AuthorYou , Focus , Business , Service
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Author: Marc Ostrofsky - American AuthorSometimes , Nature , Search , Design
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