Phrase by 'Leo Bogart'
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Author: Leo Bogart - American SociologistGreat , Success , Recognition , Advertising
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Author: Leo Bogart - American SociologistCannot , May , Created , Scientifically
In my opinion, fun is what makes advertising successful.
Author: Leo Bogart - American SociologistSuccessful , Fun , Opinion , Advertising
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