Phrase by 'Katrina Lake'
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Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.
Author: Katrina Lake - American BusinesswomanLove , People , Experience , Service
I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.
Author: Katrina Lake - American BusinesswomanLove , You , Mind , Cooking
I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.
Author: Katrina Lake - American BusinesswomanLove , Work , Decision , Doctor
When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.
Author: Katrina Lake - American BusinesswomanMe , Business , Dress , Clothes
My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.
Author: Katrina Lake - American BusinesswomanMe , Time , Company , Ahead
There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.
Author: Katrina Lake - American BusinesswomanYou , Look , Best , Challenge
The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an opportunity to provide a service for people who are looking for more than just buying the cheapest thing with one-day shipping.
Author: Katrina Lake - American BusinesswomanYou , People , Work , Service
I like to wear more traditional work outfits like pants and a blouse, but I want the blouse to have something that is a little bit different and interesting - like with some studs on it or a little bit of lace. I want to feel comfortable and confident and don't want to have to think too much about what I wear every day.
Author: Katrina Lake - American BusinesswomanWork , Day , Feel , Think
Creativity was definitely a big part of our household, and I remember always writing stories and being encouraged to be creative.
Author: Katrina Lake - American BusinesswomanWriting , Remember , Creative , Creativity
Ultimately, I didn't quite find the company I wanted to join, but I met more than 100 entrepreneurs and realized that all these entrepreneurs were just as unqualified as I was. If I wanted to be this retailer of the future, or if I wanted to join the retailer of the future, I could just start it.
Author: Katrina Lake - American BusinesswomanStart , Find , Future , Company
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