Phrase by 'Jorgen Vig Knudstorp'
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There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.
Author: Jorgen Vig Knudstorp - Danish BusinessmanYou , Understand , Future , Innovation
Children need to move to develop their brain; it's a natural urge. That's why boys will run after a ball and play soccer despite how many video games are available to them, and they can't help themselves from building with Lego bricks as well. They want to be creating something that's uniquely their own.
Author: Jorgen Vig Knudstorp - Danish BusinessmanChildren , Brain , Video Games , Building
Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
Author: Jorgen Vig Knudstorp - Danish BusinessmanYou , People , Grow , Creativity
Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things.
Author: Jorgen Vig Knudstorp - Danish BusinessmanOwn , Things , Ship , Child
I don't like stuff that can only go into one set; I want stuff that can be applied across sets. It's a more real Lego building experience. And, of course, it's the same from a manufacturing point of view. I want elements that are universal; that gives me the best economics and best utilisation of the mould.
Author: Jorgen Vig Knudstorp - Danish BusinessmanMe , View , Best , Experience
What basically happens is that when a company becomes great, and I'm being a bit rude here, people think they're some kind of genius. So now we can move into all sorts of other businesses because the net bottom line is, it's because we're just geniuses. They become overconfident and expand too far.
Author: Jorgen Vig Knudstorp - Danish BusinessmanPeople , Think , Great , Genius
If there was no Lego in Billund, there will almost be no Billund... Lego is Billund, and Billund is Lego.
Author: Jorgen Vig Knudstorp - Danish BusinessmanWill , Almost , Lego
I don't buy this premise that the number of minifigures needs to be an equal amount to be gender neutral. Nobody makes artistic products like that; nobody makes a movie and says there has to be equal numbers of men and women.
Author: Jorgen Vig Knudstorp - Danish BusinessmanNobody , Men , Women , Gender
I've learned a lot on the fly, and I think, actually, my academic and management consulting background has enabled me to quickly pick up on a lot of disciplines.
Author: Jorgen Vig Knudstorp - Danish BusinessmanMe , Think , Management , Fly
The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.
Author: Jorgen Vig Knudstorp - Danish BusinessmanYou , People , Children , High
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