Phrase by 'John Quelch'
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If there is cultural imperialism, it is definitely American.
Author: John Quelch - American EducatorAmerican , Cultural , Imperialism
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
Author: John Quelch - American EducatorWay , Reputation , Complicated , Brand
If I ask for money, all I get is advice. But if I ask for advice, I end up getting money.
Author: John Quelch - American EducatorUp , Money , End , Advice
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.
Author: John Quelch - American EducatorInternet , Business , Small , Innovation
Personal brand equity erodes much faster than corporate brand equity.
Author: John Quelch - American EducatorThan , Personal , Brand , Equity
The opinions of a convenience sample... may not represent all users.
Author: John Quelch - American EducatorMay , Opinions , Represent , Convenience
Paying extra for prime placement can often pay off.
Author: John Quelch - American EducatorPay , Off , Often , Extra
When times are good, there is budget available for increased research on secondary products or customers.
Author: John Quelch - American EducatorGood , Research , Budget , Products
Ease of navigation is important in both physical and virtual space.
Author: John Quelch - American EducatorImportant , Space , Physical , Virtual