Phrase by 'John Quelch'

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If there is cultural imperialism, it is definitely American.

Author: John Quelch - American Educator
  American , Cultural , Imperialism


The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

Author: John Quelch - American Educator
  Way , Reputation , Complicated , Brand


If I ask for money, all I get is advice. But if I ask for advice, I end up getting money.

Author: John Quelch - American Educator
  Up , Money , End , Advice


Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.

Author: John Quelch - American Educator
  Internet , Business , Small , Innovation


Personal brand equity erodes much faster than corporate brand equity.

Author: John Quelch - American Educator
  Than , Personal , Brand , Equity


Coca-Cola is an American icon.

Author: John Quelch - American Educator
  American , Icon , Coca-Cola


The opinions of a convenience sample... may not represent all users.

Author: John Quelch - American Educator
  May , Opinions , Represent , Convenience


Paying extra for prime placement can often pay off.

Author: John Quelch - American Educator
  Pay , Off , Often , Extra


When times are good, there is budget available for increased research on secondary products or customers.

Author: John Quelch - American Educator
  Good , Research , Budget , Products


Ease of navigation is important in both physical and virtual space.

Author: John Quelch - American Educator
  Important , Space , Physical , Virtual


Websites don't have to be complicated