Phrase by 'Jef I. Richards'
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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Author: Jef I. Richards - American EducatorSee , Know , Like , Speech
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Author: Jef I. Richards - American EducatorPeople , Day , Hair , Death
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Author: Jef I. Richards - American EducatorTime , Truth , Country , Journalism
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Author: Jef I. Richards - American EducatorLie , Political , Picture , Law
Advertising is speech. It's regulated because it's often effective speech.
Author: Jef I. Richards - American EducatorBecause , Speech , Advertising , Effective
In advertising, sex sells. But only if you're selling sex.
Author: Jef I. Richards - American EducatorYou , Only , Sex , Advertising
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Author: Jef I. Richards - American EducatorBad , Some , Out , Advertising
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Author: Jef I. Richards - American EducatorDone , Trust , Advertising , Consumers
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