Phrase by 'Imran Amed'

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Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

Author: Imran Amed - Canadian Editor
  Mind , Looking , Business , Fashion


Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.

Author: Imran Amed - Canadian Editor
  Mistake , Without , Plan , Brand


Growing up in Canada, I used to love a walk in the early morning, when the streets are quiet and the sun was shining. Walking in the morning is still very refreshing... and if I can, I will walk to my first meeting or appointment.

Author: Imran Amed - Canadian Editor
  Love , Morning , Walk , Sun


Fashion is not art. Fashion is a business that requires discipline and attention to detail and very organized systems of logistics and operations and processes. But even with the most smoothly oiled machine to manage the business, without creativity, fashion could not exist.

Author: Imran Amed - Canadian Editor
  Art , Business , Creativity , Discipline


Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product.

Author: Imran Amed - Canadian Editor
  Experience , Technology , Fashion , Luxury


Fashion is an industry of action, not discussion.

Author: Imran Amed - Canadian Editor
  Action , Industry , Fashion , Discussion


Fashion is always seen as somewhat frivolous and self-indulgent. And I think people on the inside maybe don't see or understand how exciting and diverse a business it is.

Author: Imran Amed - Canadian Editor
  People , Understand , Business , Fashion


It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened.

Author: Imran Amed - Canadian Editor
  Never , Start , Dream , Media


Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.

Author: Imran Amed - Canadian Editor
  People , I Am , Thinking , Technology


Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find the balance between right brain/left-brain thinking that is crucial to building a creative technology business.

Author: Imran Amed - Canadian Editor
  Me , Business , Inspirational , Technology


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