Phrase by 'George Lois'
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Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
Author: George Lois - American ArtistPeople , Mind , Art , Challenge
If you think people are dumb, you'll spend a lifetime doing dumb work.
Author: George Lois - American ArtistYou , People , Work , Think
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
Author: George Lois - American ArtistEverybody , Creativity , Role , Photoshop
When you create advertising, always start with the words.
Author: George Lois - American ArtistYou , Start , Words , Advertising
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
Author: George Lois - American ArtistYou , Myself , Problem , Solution
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Author: George Lois - American ArtistThink , Down , Big , Design
When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture.
Author: George Lois - American ArtistSitting , War , Culture , Feelings
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
Author: George Lois - American ArtistMe , Today , True , Creative
I look in the mirror, and I work with the brightest person I know.
Author: George Lois - American ArtistLook , Know , Work , Mirror
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
Author: George Lois - American ArtistTime , Three , Years , Old
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