Phrase by 'Dieter Rams'
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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Author: Dieter Rams - German DesignerGood , Great , Design , Memorable
I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Author: Dieter Rams - German DesignerEverything , Only , Believe , I Believe
I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.
Author: Dieter Rams - German DesignerI Am , Bird , Wake Up , Midnight
All too much of the man-made is ugly, inefficient, depressing chaos.
Author: Dieter Rams - German DesignerToo Much , Chaos , Ugly , Depressing
As designers, we have a great responsibility.
Author: Dieter Rams - German DesignerGreat , Responsibility , Designers
I sit, I think, I make some drawings. As a designer, you cannot retire totally.
Author: Dieter Rams - German DesignerYou , Think , Sit , Some
Products have to be designed in a way that they are comprehensible.
Author: Dieter Rams - German DesignerWay , Products , Designed , Comprehensible
Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.
Author: Dieter Rams - German DesignerImportant , Future , Things , Spectacular
Design should not dominate things, should not dominate people. It should help people. That's its role.
Author: Dieter Rams - German DesignerHelp , People , Things , Design
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