Phrase by 'David Ogilvy'
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The best ideas come as jokes. Make your thinking as funny as possible.
Author: David Ogilvy - English BusinessmanWhat really decides consumers to buy or not to buy is the content of your advertising, not its form.
Author: David Ogilvy - English BusinessmanYour , Content , Advertising , Buy
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
Author: David Ogilvy - English BusinessmanYou , Look , People , Better
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
Author: David Ogilvy - English BusinessmanSupport , Too Much , Research , Lamp
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
Author: David Ogilvy - English BusinessmanYou , Yourself , Better , Surround Yourself
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Author: David Ogilvy - English BusinessmanYou , People , Place , Personality
A good advertisement is one which sells the product without drawing attention to itself.
Author: David Ogilvy - English BusinessmanGood , Without , Attention , Drawing
The more informative your advertising, the more persuasive it will be.
Author: David Ogilvy - English BusinessmanMore , Your , Will , Advertising
Our business is infested with idiots who try to impress by using pretentious jargon.
Author: David Ogilvy - English BusinessmanBusiness , Try , Impress , Idiots
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