Phrase by 'David Droga'
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It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
Author: David Droga - Australian BusinessmanMoment , Better , Good , Curious
Creativity is a game changer. That's true of society, in advertising and in life.
Author: David Droga - Australian BusinessmanLife , Game , Society , Creativity
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
Author: David Droga - Australian BusinessmanPeople , Care , Mind , Understanding
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
Author: David Droga - Australian BusinessmanPeople , Think , Change , Creative
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
Author: David Droga - Australian BusinessmanPeople , Time , Best , Leadership
Just because you can do something, it doesn't mean you need to - restraint is something I admire.
Author: David Droga - Australian BusinessmanYou , Need , Admire , Just Because
Do something great that you really believe is great.
Author: David Droga - Australian BusinessmanYou , Something , Great , Believe
We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
Author: David Droga - Australian BusinessmanTime , Day , Think , Television
If we turn on our best, where do we go from there?
Author: David Droga - Australian BusinessmanWhere , Best , Go , Turn
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
Author: David Droga - Australian BusinessmanYou , Work , Better , Advertising
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