Phrase by 'Antonio Garcia Martinez'
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The harsh reality is this: to have influence in the world, you need to be willing and able to reward your friends and punish your enemies.
Author: Antonio Garcia MartinezYou , Friends , World , Reality
Part of any acquisition process is what's loosely called 'due diligence.' Taking both technical and legal forms, it's the snooping around an acquiring company does to make sure it's actually getting what it thinks it is.
Author: Antonio Garcia MartinezProcess , Legal , Company , Diligence
When self-delusion and self-flattery enter the mind-set of a product team and the metrics they judge themselves by, like the first plague rat coming onto a ship, the end is practically preordained.
Author: Antonio Garcia MartinezJudge , End , Team , Ship
I was at Facebook in 2012, during the previous presidential race. The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke.
Author: Antonio Garcia MartinezVote , Swing , Election , Joke
Facebook deploys a political advertising sales team, specialized by political party and charged with convincing deep-pocketed politicians that they do have the kind of influence needed to alter the outcome of elections.
Author: Antonio Garcia MartinezPolitical , Influence , Team , Advertising
Converting Facebook data into money is harder than it sounds, mostly because the vast bulk of your user data is worthless. Turns out your blotto-drunk party pics and flirty co-worker messages have no commercial value whatsoever.
Author: Antonio Garcia MartinezYour , Value , Money , Party
If democracy is to survive Facebook, that company must realize the outsized role it now plays as both the public forum where our strident democratic drama unfolds and as the vehicle for those who aspire to control that drama's course. Facebook, welcome to the big leagues.
Author: Antonio Garcia MartinezWelcome , Democracy , Control , Survive
If you'd come to me in 2012, when the last presidential election was raging and we were cooking up ever more complicated ways to monetize Facebook data, and told me that Russian agents in the Kremlin's employ would be buying Facebook ads to subvert American democracy, I'd have asked where your tin-foil hat was.
Author: Antonio Garcia MartinezYou , Me , Democracy , Cooking
Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.
Author: Antonio Garcia MartinezMoney , Political , Team , Street
'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.
Author: Antonio Garcia MartinezYou , Data , Drawing , Biology