Phrase by 'Anita Elberse'
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Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.
Author: Anita Elberse - EducatorIdeas , Long , Way , Movies
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
Author: Anita Elberse - EducatorTime , Over , Problem , Innovation
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
Author: Anita Elberse - EducatorSee , People , Say , Result
With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.
Author: Anita Elberse - EducatorMoney , Power , Success , Opening
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.
Author: Anita Elberse - EducatorThink , Make , Small , Strategy , Opposite
Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.
Author: Anita Elberse - EducatorYou , See , Three , Think
If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.
Author: Anita Elberse - EducatorYou , New , Artist , Lady
If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.
Author: Anita Elberse - EducatorIdeas , You , Movies , Travel
The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie.
Author: Anita Elberse - EducatorTwo , Trying , Country , Year
If anything, the impact of digital technology is creating bigger brands and bigger superstars.
Author: Anita Elberse - EducatorAnything , Technology , Digital , Impact
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