Phrase by 'Anita Elberse'
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Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
Author: Anita Elberse - EducatorStrength , Building , Brand , Partnerships , Lady
No one disputes that online businesses offer much more variety than their analog counterparts.
Author: Anita Elberse - EducatorMore , Than , Online , Variety , Offer
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.
Author: Anita Elberse - EducatorEverything , Will , Power , Success
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.
Author: Anita Elberse - EducatorSpace , Sales , Online , Demand , Tail
The entertainment business remains a business of blockbusters, and increasingly so.
Author: Anita Elberse - EducatorBusiness , Entertainment , Remains
What you get when you put all your resources behind a product, is you get everyone to join in.
Author: Anita Elberse - EducatorYou , Your , Everyone , Behind
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
Author: Anita Elberse - EducatorSee , Focus , New , Challenges
Most of my colleagues have research awards on the shelf. I have party invites.
Author: Anita Elberse - EducatorResearch , Party , Colleagues , Awards
I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.
Author: Anita Elberse - EducatorMe , Time , Way , Sports , Movies
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.
Author: Anita Elberse - EducatorYou , Want , Fun , Talk
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